About Us

Kinda Foodstuff LLC owned by Salem Bin Mahfooz Est. in Saudi is the GCC's leading wholesale exporter of Arab grocery brands, selling a variety of products to more than 500 customers in more than 40 countries worldwide.

Our business is solely dedicated to export and our customers range from small retailers to large multiples and wholesale distributors. By providing a wide product range, exceptional levels of customer service support and implementing a strategy to offer customers a total supply chain solution, covering logistics, data compliance, relabeling, ingredient translations and category management, our ‘customer first’ strategy has turned us from simply being an export wholesaler into an unmatched, value-added service provider.

We are a Second-generation, family business based in Jeddah, Saudi, and we have international presence in Dubai, India, Vietnam and Indonesia. This has allowed us to employ in-country people with the local knowledge required to successfully manage the commercial relationships within each territory. Additionally, as a business, we have a multi-cultural and bilingual speaking team, meaning we can speak to our customers in their preferred language. Customer service is at the heart of our business. Since our humble beginnings in 1972 we have refined and developed Kinda Foodstuff, building on the wants and needs of our loyal customers around the globe. Our aim is to make importing Arab groceries as simple as possible for our customers and by honing our expertise in the export market, we have become adept at understanding the needs of many retail sectors and consumers.